Make matches matter

[Mr. C]

After quite a few years as a fan of professional wrestling, I’ve heard complaints about the product, some valid and some not. The one that bugs me more than any other is how little the outcome of most matches seems to matter. It's hard to become emotionally invested in most of the matches on RAW and SmackDown, because who wins doesn't seem to matter much. Very rarely does the WWE try to establish how a match on television affects the title hunt.

An Intercontinental title match should be an adequate RAW main event, but with having so much time to fill with content these days, it really won’t happen. I know the idea is that you’re in this business to become the WWE Champion, but not everyone there is the champion. That’s lost in creative, as well as some of the wrestlers who are just pegged to become stars right out the gate. Yes, I want guys like Dolph Ziggler and Wade Barrett to get the title and have a reign, but when they’re not challenging for the title or fighting John Cena, they’re lost in the shuffle.