WWE's business decisions

[KYR]

Originally Posted by Kane Knight I still say Raw should be moved to 7 PM so that the kiddies can see Cena. It makes no sense to market a 9 PM cable show to children.

Fair comment. Here in Australia RAW/Smackdown! air at 3.30pm/4.30pm (depending on the time zone) just in time for the kids to come home from school. It's then repeated on Saturday mornings. Great way to tap into the kiddie demographic and the parents' pockets.

The weekly shows are then repeated two hours later (5.30pm/6.30pm) on FOX+2 so the next of the 18 -34 year old demographic can get their fill as well.

There is no doubt that WWE programming is seriously popular in Australia and is reflected in the fact that it is aired on the highest rating pay TV channel.