I hate the IWC sometimes...

[Rob]

Originally Posted by Afterlife 1. Useless alpha male post. 2. ...Are you sure you know what you're talking about? Edge's first run wasn't a brief stint won by the MitB contract? He wasn't put thru weak appearance booking against his opponents for the miniscule duration? He didn't lose it only to start a high potential feud, regain the title, and solidify his spot in the top tier? I coulda sworn that was his first run.

1 - Get new material.

2 - Check the ratings and PPV buys when he was on top.

Maybe I'm the idiot here but I think the whole point of making a star is the make money with him immediately. Not hopefully months down the line. You build him BEFORE you put the belt on him. Only Bret Hart went from mid card to main event and stayed there because they booked him strong when he was on top. Everyone else who made money on top was booked to be a top star BEFORE they got the belt.