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Old 12-05-2008, 03:15 AM   #1
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Is it wise to be marketing DX to younger children? Do they have the disposal income, especially during this financial shit to keep the WWE afloat?
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Old 12-05-2008, 03:28 AM   #2
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Quote:
Originally Posted by Noid View Post
Is it wise to be marketing DX to younger children? Do they have the disposal income, especially during this financial shit to keep the WWE afloat?
Well....I'm assuming that kids aged 12 and under would have their parents for their "disposable income."

Regardless however - it seems to me that the WWE are trying to target the kids with Cena and DX. I don't really get that 'vibe' from Batista however.
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Old 12-05-2008, 03:35 AM   #3
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Quote:
Originally Posted by Hunter Heyman Hindu View Post
Well....I'm assuming that kids aged 12 and under would have their parents for their "disposable income."

Regardless however - it seems to me that the WWE are trying to target the kids with Cena and DX. I don't really get that 'vibe' from Batista however.
Of course that's where the kids would get it from. Would parents give that money to their kids in this time. Christmas suddenly becomes about one or two big presents without the little ones to add up. "Can I order this PPV?" becomes "No fucking way, you little shit, I'm going to order something on Cinemax because your mother left me because I had to trade in the Lexus."

I guess the older demographic might logically cut wrestling out of their lifestyle because it's one of the first things that could be released and wished the best in its future endeavours, but maybe putting on a compelling product that adults like, so they feel like they can't miss it (aka, the Attitude era), then things might run smoother.

Batista does feel pandered towards children, to me. He's become a generic Superman, and I've seen lots of kids walking around wearing his shirt. He seems less directly marketed towards them, mind you, but I don't think they're avoiding "The Animal" plush toys.
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Old 12-05-2008, 04:42 AM   #4
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Old 12-05-2008, 11:34 AM   #5
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Quote:
Originally Posted by Noid View Post
Is it wise to be marketing DX to younger children? Do they have the disposal income, especially during this financial shit to keep the WWE afloat?
As the economy flounders, the kids' dollar becomes more and more important.
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Old 12-05-2008, 11:09 PM   #6
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Quote:
Originally Posted by Kane Knight View Post
As the economy flounders, the kids' dollar becomes more and more important.
But the kids don't own the dollar. They get their money from parents, and while kids may not care nor be aware of the economic crisis, you can bet their parents are. I can see why pandering to kids would be important, but it's still like Dixie Carter's response to fans chanting "Fire Russo!" in disgust at the stuff they were seeing: "Russo didn't write it." The WWE aren't even marketing to kids effectively. They're dressing up an adult product in overalls, a little propeller hat and giving it a lollipop to lick. The kids' dollar can be important all it wants, but the WWE has to actually earn it.
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Old 12-05-2008, 11:29 PM   #7
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Quote:
Originally Posted by Noid View Post
But the kids don't own the dollar. They get their money from parents, and while kids may not care nor be aware of the economic crisis, you can bet their parents are. I can see why pandering to kids would be important, but it's still like Dixie Carter's response to fans chanting "Fire Russo!" in disgust at the stuff they were seeing: "Russo didn't write it." The WWE aren't even marketing to kids effectively. They're dressing up an adult product in overalls, a little propeller hat and giving it a lollipop to lick. The kids' dollar can be important all it wants, but the WWE has to actually earn it.
Um, what does a stand up comic know about marketing or business?
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