most of you are missing the point that mcmahon is driving at.
our culture is obsessed with pop culture. the WWE has been slowly and surely gaining more of a foothold into the mainstream. a couple examples of this are the celebrity guest hosts they've been having on RAW, and the WWE's expansion of the diva's division to make the show more appealing to women. the closer the WWE is to the vein of the mainstream, the more appealing the show is to the average person.
basically, Vince's vision of the WWE is a show that can keep the entire family entertained, rather than a show that is meant for pro wrestling fans.
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