FB/Twitter plays part of DECLINE in ratings/PPV buys?

**DInsaneOne** · 10-18-2011, 02:23 PM

Maybe the question is, how do we measure the value of success, with recent changes in technology, maybe some of these companies should look at measuring success to more than just TV ratings and PPV buys. Yes they still form a very large part of their revenue.

Social Networking gives you the ability to create more stars and probably cheaper as well.
Maybe David Meltzer was just looking at it from one side of the coin.

10-18-2011, 02:23 PM	#14
DInsaneOne Member Posts: 120	Maybe the question is, how do we measure the value of success, with recent changes in technology, maybe some of these companies should look at measuring success to more than just TV ratings and PPV buys. Yes they still form a very large part of their revenue. Social Networking gives you the ability to create more stars and probably cheaper as well. Maybe David Meltzer was just looking at it from one side of the coin.