FB/Twitter plays part of DECLINE in ratings/PPV buys?

**Mr. Nerfect** · 10-19-2011, 09:51 AM

I've heard that the WWE would make a profit on a PPV if it got something like 40,000 buys. That may not be the actual number, but the point of that information was that the WWE essentially always delivers above and beyond what they need to with PPVs. So while all this talk of decreasing the number of PPVs to theoretically increase buys -- the WWE could also increase the number of PPVs if they wanted.

The WWE will basically run the number of PPVs they want to make money in that area. If PPVs stopped being profitable, you can bet that they would cut back. Right now, it's not really a large issue, though, because as KK said -- it's an industry-wide trend that is inconsistent. Money in the Bank, for example, did far beyond what it did last year.

10-19-2011, 09:51 AM	#27
Mr. Nerfect Posts: 61,634	I've heard that the WWE would make a profit on a PPV if it got something like 40,000 buys. That may not be the actual number, but the point of that information was that the WWE essentially always delivers above and beyond what they need to with PPVs. So while all this talk of decreasing the number of PPVs to theoretically increase buys -- the WWE could also increase the number of PPVs if they wanted. The WWE will basically run the number of PPVs they want to make money in that area. If PPVs stopped being profitable, you can bet that they would cut back. Right now, it's not really a large issue, though, because as KK said -- it's an industry-wide trend that is inconsistent. Money in the Bank, for example, did far beyond what it did last year.