Raw rating lowest since July 2012

[The CyNick]

Originally Posted by drave He does sell a lot of merch, which ultimately is what matters anyway - the almighty $$$. Doesn't take away from the fact that he still seems quite bland to most people over the age of 10.

So you answered your own question. Reigns sells, that's why he was chosen and continues to be pushed.

This goes back to this thing where people are expecting WWE to cater to everyone individually.